Founded in Birmingham, Protective Life has been an integral part of the community for 115 years and counting. See how Protective’s commitment to serving people comes to life through investments in the stadium and surrounding areas.
Investing in Birmingham’s Future
Protective is committed to expanding opportunities for the community and creating a place where residents and visitors want to spend time. Protective Stadium is an example of how a strong public-private partnership can create a transformational venue for Birmingham.
“Protective is proud to partner with the BJCC to make this stadium a reality. This is more than a stadium — it’s an opportunity for our community to continue thriving.”
— Rich Bielen, President and Chief Executive Officer, Protective
Protective’s Commitment to Community
For Protective, the stadium is an opportunity to positively impact and highlight Birmingham’s thriving community.
See how this partnership is forging a brighter future for the city and region.
Protecting Good
The Protecting Good program was launched by Protective to give back to Northside Birmingham residents who live near Protective Stadium. Ongoing activities include neighborhood clean-ups, math tutoring, guest reading at Phillips Academy, health and wellness initiatives, and home repair programs.
Community Programs and Events
Protective’s partnership goes beyond naming the stadium. Within its walls, Protective showcases the work of local nonprofits and creates a community gathering place through special programs and events.
![Trick Or Treat[br] In The Suites](https://protectivestadium.com/wp-content/uploads/2024/11/Trick-or-Treat.jpg.webp)
Protective® is a registered trademark of Protective Life Insurance Company. The Protective trademarks logos and service marks are property of Protective and are protected by copyright, trademark, and/or other proprietary rights and laws.
Protective and Protective Life refer to Protective Life Insurance Company (PLICO) and its affiliates, including Protective Life and Annuity Insurance Company (PLAIC). PLICO, founded in 1907, is located in Nashville, TN, and is licensed in all states excluding New York. PLAIC is located in Birmingham, AL, and is licensed in New York. Product availability and features may vary by state. Each company is solely responsible for the financial obligations accruing under the products it issues. Product guarantees are backed by the financial strength and claims-paying ability of the issuing company. Securities offered by Investment Distributors, Inc. (IDI) the principal underwriter for registered products issued by PLICO and PLAIC, its affiliates. IDI is located in Birmingham, Alabama.
Founding Partners
We thank Alabama Power, Regions Bank, Vulcan Materials, and Legacy Credit Union for their early support in the public-private partnership that helped make Protective Stadium a reality.
Alabama Power
Alabama Power is committed to providing Alabama with affordable energy while protecting its beauty and natural resources. Their initiatives include green energy and community programs.
Regions Bank
Regions Bank is centered upon the idea of breaking down the walls between everyday citizens and their financial goals. Recent initiatives have also included commitments to fight racial injustice.
Vulcan Materials
Vulcan Materials’ mission is to supply construction materials that elevate the standard of living in any developed society. They adhere to all regulations and maintain ethical practices to deliver quality products.
Legacy Credit Union
Legacy Credit Union empowers members with personalized financial solutions, supporting the community through ethical practices and services like competitive loans, low fees and counseling.